Outdoor Advertising: Your Success Formula to Get Noticed in the City of Joy
According to GIA, the global outdoor advertising market is estimated to reach $50.7 billion by 2020. One of the biggest drivers of this growth is the increasing mobility among population and more people spending time travelling.
What does it mean for your brand? In a metro city like Kolkata, the traffic never seems to sleep, not to mention the traffic congestions or ‘jam’ as we call them are daily occurrences. Thanks to outdoor ads, you can turn these moments of frustration into a golden opportunity for your brand by informing and entertaining your audience through appropriate messages. Not just that—since outdoor advertising is perfect to target people on the go, it serves as an excellent medium for 24/7 presence that other media find hard and cost-intensive to deliver.
Cabrand, with its extensive outdoor advertising services, helps you connect with the right audience at the right time and ensures your brand not only reaches them but stays in their mind for maximum impact.
Expand Your Brand’s Reach With Taxi Advertising
Since taxis form an intrinsic part of everyday city life, it’s hard to ignore them. And, this is where lies the biggest USP of taxi branding and advertising. Especially if you looking to target an audience in Kolkata, there are few mediums that can offer as much visibility as the iconic ‘yellow taxis’ that are instantly recognisable and caters to an estimated 600+ lacs passengers every month.
Our taxi advertising service is perfect for (but, isn’t limited to):
- Local businesses looking for 24/7 presence.
- Brands that want better exposure for larger branding campaigns.
- National brands that are planning to branch out into targeted regional markets.
Outdoor Advertising with Cabrand
Cabrand has many feathers on its cap when it comes to outdoor advertising. Some of our happy clients include names like Bandhan Bank, DTDC, Hiland Greens, Merlin Group, United Colors of Benetton, Hindustan Unilver, Loreal, and so on.
As an example, we helped Star TV’s Bangla channel, Star Jalsa increase the awareness and viewership of its popular TV Bengali soap—‘Isti Kutum’ through solid branding initiatives including attractive taxi advertisements and decoration themed on the wedding of the lead character as well as an innovative road show. Our campaign directly affected the soap’s TRP rating, which increased with an excellent PR mileage. In other words, we were able to successfully popularise the soap and generate interest among the people.
Cabrand can do the same for your brand. Connect with us for more information.